Budco, a marketing services provider and a portfolio company of Glencoe Capital, has acquired South Shore Venture Enterprises, a Medicare direct marketing company.
South Shore specializes in direct marketing to senior citizens and represents 38 Medicare Advantage and Medicare Supplement plans. South Shore provides direct mail, customer care, data analysis and modeling and incentives. The company is based in Treasure Island, FL (www.southshoreventure.com).
Budco is a provider of marketing services to Fortune 100 companies operating in the automotive, pharmaceutical, healthcare, financial services, travel and leisure and consumer packaged goods sectors. The company was founded in 1982 and is headquartered in Highland Park, MI (www.budco.com).
“The addition of South Shore expands our footprint in the healthcare and insurance vertical markets while adding additional thought leadership to our company,” said Budco Chief Operating Officer Rob Hyman. “South Shore’s President, Bob Ditwiler, who will continue in his role as President of South Shore, has been involved in Medicare marketing for many years and is a sought after speaker for national conferences on the best ways to connect and build lasting relations with the senior market. This acquisition will integrate well with future Budco healthcare offerings we currently have in development.”
Glencoe Capital makes acquisitions and growth equity investments in lower-middle market companies that have EBITDAs between $3 million and $15 million. The firm manages more than $650 million of committed capital and has completed over 35 acquisitions representing more than $1 billion in transaction value across its family of four private equity funds. Founded in 1993, Glencoe Capital has offices in Chicago and in Birmingham (a suburb of Detroit) (www.glencap.com).
© 2013 PEPD • Private Equity’s Leading News Magazine • 5-17-13