ePrize, a provider of digital marketing campaigns and a portfolio company of Catterton Partners, has acquired Promotions.com, a provider of brand contests and other consumer-activation tactics.
Promotions.com is an interactive services provider specializing in driving desired consumer behaviors via the execution of sweepstakes, contests, instant-win games, Facebook and Twitter promotions, and other digital promotional activation tactics. The company was founded in 1993 and is based in New York (www.promotions.com).
ePrize, acquired by Catterton Partners in August 2012, is a developer and manager of digital marketing specializing in mobile, social and web campaigns. Since 1999, ePrize has created more than 8,500 promotions and loyalty campaigns in 44 countries for clients such as Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. The company was founded in 1999 and is headquartered in Detroit. ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Phoenix, San Francisco, and Seattle (www.eprize.com).
“With all the clutter in the market, it can be overwhelming when brands seek a partner to help drive digital engagement,” said Matt Wise, CEO of ePrize. “Our goal at ePrize is to offer a holistic engagement platform that enables the world’s largest brands to execute everything from mobile campaigns to social loyalty to live text-to-screen promotions and connect them to in store experiences. Our acquisition of Promotions.com allows us to further enhance our current promotional capabilities, add new members to our team who are already experts in the space, and offer current Promotions.com customers a more comprehensive, multi-channel engagement solution.”
Founded in 1989, Catterton Partners focuses exclusively on the consumer industry. The firm invests in all major consumer segments, including Food and Beverage, Retail and Restaurants, Consumer Products and Services, and Media and Marketing Services. Catterton has more than $2.5 billion in capital under management and is located in Greenwich, CT (www.cpequity.com).
© 2013 PEPD • Private Equity’s Leading News Magazine • 5-7-13