Brazos Private Equity Partners has made an investment in European Wax Center, a provider of facial and body wax treatment services. Princeton Ventures invested alongside Brazos in this transaction.
European Wax Center (EWC) provides facial and body waxing services and related cosmetic and beauty products through its franchise network of more than 250 stores in 31 states. The company is based in Hallandale, FL (www.waxcenter.com).
Existing management, led by co-founders David and Josh Coba, who serve as CEO and COO, respectively, will continue to run the company and will retain a significant equity stake in the business. “I am tremendously excited about EWC’s future, and our new partnership with Brazos will be an extraordinary step in EWC’s development,” said David Coba. “My family has developed EWC into a market-leading company and we look forward to leveraging Brazos’s expertise and network of relationships as we look to further grow our business.”
Brazos Private Equity Partners makes equity investments of $25 million to $100 million in middle-market companies with enterprise values from $50 million to $500 million. Sectors of interest include consumer, healthcare, commercial & industrial, and business services. Brazos has approximately $1.4 billion of equity capital under management and is based in Dallas (www.brazospartners.com).
“The investment in EWC is an exciting opportunity for Brazos to invest in a category-leading consumer company with a strong business model and exceptional growth potential,” said Jeff Fronterhouse, Co-Chief Executive Officer and Co-Founding Partner of Brazos. “We look forward to working closely with the Coba family and other members of management to help EWC continue to execute its growth plan.”
© 2013 PEPD • Private Equity’s Leading News Magazine • 4-2-13