Freeman Spogli Adds Internet and eCommerce Pro

Freeman Spogli Adds Internet and eCommerce Pro

Freeman Spogli & Co. has added Greg Bettinelli, a senior executive with over 15 years of experience in the Internet and eCommerce industries, as an Affiliated Executive of the firm.

Freeman Spogli’s Affiliated Executives are experienced operating executives who add value in the sourcing and evaluation of investment opportunities as well as the development and implementation of growth strategies for the firm’s portfolio companies. Mr. Bettinelli is Freeman Spogli’s sixth Affiliated Executive.

Mr. Bettinelli began his relationship with Freeman Spogli in connection with the firm’s 2011 investment in Boot Barn and he currently serves on that company’s Board of Directors. As an Affiliated Executive of the firm he will assist in facilitating investments in the eCommerce sector and he will work with existing portfolio companies to enhance their online businesses.

From June 2009 to March 2013, Mr. Bettinelli was the Chief Marketing Officer of HauteLook, an online flash-sale retailer. Launched in December 2007, HauteLook was acquired by Nordstrom in March 2011. Prior to joining HauteLook, he served as Executive Vice President of Business Development and Strategy at Live Nation where he was responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses. Before Live Nation, Mr. Bettinelli held a number of leadership positions at eBay, including Senior Director of Business Development at StubHub. In this role he led business development, partnerships, sales and seller development, including managing StubHub’s relationship with Major League Baseball. Prior to his transition from eBay to StubHub, he ran eBay’s Event Tickets and Media businesses and also led eBay’s acquisition of StubHub in 2007.

Mr. Bettinelli is also a Venture Partner with GRP Partners, a Los Angeles based venture capital firm and is a co-founder of MuckerLab, a mentorship-driven startup accelerator focused on technology entrepreneurs in Los Angeles. He earned a Bachelor of Arts in Political Science from the University of San Diego and a Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.

Freeman Spogli & Co. invests in middle market consumer and distribution companies. Since its founding in 1983, Freeman Spogli has invested over $3 billion in 48 portfolio companies with an aggregate transaction value of $18 billion and currently manages three investment funds totaling approximately $2.7 billion in committed capital. Freeman Spogli has offices in Los Angeles and New York (

© 2013 PEPD • Private Equity’s Leading News Magazine • 3-21-13

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