BackBay Selected by Edwards Wildman to Lead Private Equity Effort
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BackBay Selected by Edwards Wildman to Lead Private Equity Effort

BackBay Communications, a public relations, branding and marketing firm with a specialty in private equity, has been retained by Edwards Wildman Palmer, an international law firm, to raise its profile in the private equity and venture capital communities in Europe.

“BackBay’s experience in the private equity sector made them an obvious choice for us in communicating our practice’s offering.  Given the complexities of the work we do and the markets we operate in, it was vital that the PR partner we chose had a good understanding of the mechanics of M&A and the broader private capital markets. We’re confident that BackBay is well-equipped and we very much look forward to working with them,” said Ted Cominos, Partner and Chair of Edwards Wildman’s International Private Equity Practice.

With over 600 lawyers, Edwards Wildman operates across the US, Europe and Asia, providing strategic, collaborative and client-focused counsel to firms across a range of industries.  BackBay will work with the firm’s London-based partners to communicate the strength of its offering to the private equity and venture capital industries. Earlier this year, Edwards Wildman placed ninth globally in Dow Jones’ ranking of private equity and venture capital deals closed in 2011.

“Edwards Wildman boasts a fantastic team in the private equity and venture capital space and its track record is very strong. We look forward to sharing their many successes with the financial media.  Edwards Wildman is a market leader with a compelling story and deep insight into private equity and VC deal-making around the globe,” said Toby Mitchenall, London-based Director, BackBay Communications.

BackBay Communications is a public relations, branding and marketing firm focused on the financial and professional services sectors.  The firm serves a number of clients in the private equity and venture capital space, such as The Riverside Company, TA Associates, Globalturk Capital, Ridgemont Equity Partners and Bregal Sagemount.  Clients in the wider financial and professional services space include Grant Thornton, AFEX and TD Bank.  BackBay offers a unique combination of content and creativity and is highly regarded for thought leadership initiatives and relationships with the major print, broadcast and online business media.  BackBay has offices in Boston, London and New York (www.BackBayCommunications.com).

Edwards Wildman Palmer is an Am Law 100 firm with 625 lawyers in the US, UK and Asia. Its lawyers are known internationally for their work in private equity, venture capital, corporate and finance, complex litigation, insurance and reinsurance and intellectual property.  The firm is based in London, UK (www.edwardswildman.com).

“We are pleased to be retained by a law firm with the stature of Edwards Wildman. Their leadership in private equity and venture capital law is a good match with BackBay’s financial and professional services focus.  Edwards Wildman is a great addition to our London office’s growing client roster,” said Bill Haynes, President of BackBay Communications.

© 2012 PEPD • Private Equity’s Leading News Magazine • 12-17-12

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