Baird Capital Partners has made an investment in PARTNERS+simons, a brand communications company.
The investment by Baird Capital Partners will enable PARTNERS+simons to expand on its current services and build or acquire additional capabilities in public relations, direct-to-consumer marketing, data-driven analytics and CRM, social media, mobile and tablet applications, and patient engagement.
PARTNERS+simons is a brand communications company in the health, financial services and technology sectors. Services include digital and traditional communications, paid and social media, rich media advertising (digital interactive media), mobile applications, direct mail, TV advertising, online video, widgets and social networking. The company was founded in 1989 and is based in Boston (www.partnersandsimons.com).
Baird Capital Partners invests in lower middle-market companies in the manufactured products, healthcare and business services sectors. The firm invests from $15 million to $35 million in companies with enterprise values of $25 million to $125 million and EBITDAs greater than $5 million. Baird Capital Partners was founded in 1989 and is based in Chicago, IL (www.bairdcapitalpartners.com).
© 2012 PEPD • Private Equity’s Leading News Magazine • 11-28-12
