TharpeRobbins Company, a portfolio company of Gridiron Capital, has acquired Hinda, Inc., a provider of customer incentive programs. “We are excited to support TharpeRobbins’ acquisition of Hinda and believe that TharpeRobbins is the perfect company to continue expanding Hinda’s legacy that has been built over four decades. The combination of the two companies creates a powerful player in the incentives industry,” said Thomas Burger Jr., Managing Partner, Gridiron Capital.
Hinda is a provider of incentive programs used to reward customer loyalty, encourage top sales performance, influence employee behavior and motivate company dealers and distributors. The company is based in Chicago (www.hinda.com).
“The collective strength of our companies and our commitment to the incentive industry will provide clients with the best possible resources when implementing reward and recognition programs,” said Dave Peer, President of Hinda. “With TharpeRobbins’ expertise in the employee arena and Hinda’s expertise in the consumer, sales and channel programs, the products and services offered by each company naturally complement one another. It is an ideal fit.”
TharpeRobbins provides managed recognition and rewards services. The company offers consultative expertise to help organizations design human resources programs that drive higher levels of employee engagement and fulfillment. Its programs include products ranging from personalized jewelry to fine art, electronics, sports and outdoor merchandise. The company is located in Statesville, NC (www.tharperobbins.com). Gridiron Capital acquired TharpeRobbins from Saugatuck Capital in April 2010.
“This strategic merger combines the strengths of two companies built on innovation, customer service and flexibility,” said Brett Tharpe, Chief Executive Officer of TharpeRobbins. “Together we will strengthen our consultative services, diversify our awards mix and create new solutions to help our customers achieve higher levels of sales, customer loyalty, employee engagement and retention in an increasingly competitive environment.”
Gridiron Capital invests in middle-market manufacturing, service and specialty consumer companies in the United States and Canada. The firm is based in New Canaan, CT (www.gridironcapital.com).
© 2012 PEPD • Private Equity’s Leading News Magazine • 10-25-12
