Seth Rosenfield Joins Petsky Prunier as Managing Director
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Seth Rosenfield Joins Petsky Prunier as Managing Director

Investment bank Petsky Prunier has hired Seth Rosenfield as a new managing director in the firm’s New York office. In his new role, Mr. Rosenfield will focus on the information services and business media sectors, including digital media and marketing services.

“We are pleased to welcome Seth to our senior team,” said Norm Colbert, partner and managing director at Petsky Prunier. “Seth’s deep industry experience, hands-on style, and successful track record dovetails well with our industry coverage and focus on managing each of our engagements to a successful outcome.”

Mr. Rosenfield has more than 20 years experience in investment banking, private equity investing, and corporate operations and most recently was a managing director at BMO Capital Markets, where he led the firm’s information services and business media coverage efforts. While at BMO, he originated nearly $2 billion of transactions across multiple verticals, including healthcare, hospitality, financial, and real estate.

“Petsky Prunier’s unique banking platform, with its industry focus coupled with a full-service model executing both traditional sell-side M&A transactions as well as minority equity and alternative financings, is highly complementary to my experience,” said Mr. Rosenfield. “I was also impressed by the firm’s high volume of successfully completed engagements, which was underscored by Petsky Prunier being Bloomberg’s most active middle market investment bank in 2011 for internet and advertising transactions and more than 50 deals completed since the beginning of 2010.”

Prior to joining BMO in 2006, Mr. Rosenfield spent eight years at Veronis Suhler Stevenson (VSS), a merchant bank serving the media and information industries. At VSS he led buy-side and sell-side mandates across multiple media segments, including transactions for Canon Communications, Hearst, Quebecor, Reader’s Digest, and The Walt Disney Company. Mr. Rosenfield began his career in operations with business management positions as Scholastic and Simon & Schuster. He has both an MBA and a BS in Finance and International Business from New York University.

Petsky Prunier is an investment bank serving the internet, marketing, media, technology, information, healthcare, and service industries. The firm is based in New York (www.petskyprunier.com).

© 2012 PEPD • Private Equity’s Leading News Magazine • 9-28-12

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