Vital Insights, a provider of enterprise customer experience management (CEM) software, today announced the company has received a $20 million investment from Bregal Sagemount. Gene Yoon, Managing Partner at Bregal Sagemount, will join the company’s board of directors.
Vital Insights is a designer, developer and distributor of daily tracking and Customer Experience Management (CEM) solutions. Its leading brand is Foresight, a platform that distributes, gathers, and manages customer feedback. Foresight has over 125,000 enterprise users across over 4,000 automotive dealerships with major global brands including Mercedes-Benz, Maserati, Jaguar Land Rover, Volkswagen, BMW, Audi, and Infiniti. Vital Insights is headquartered in Mississauga, Ontario, with offices in Arizona and Germany (www.vitalinsights.com).
“As consumers continue to share more of their experiences through social media and other online channels, we see a clear demand for CEM solutions that empower brands to measure and, more importantly, improve customer satisfaction in real-time,” said Mr. Yoon. “Vital Insights has a proven track record of delivering this capability to brands around the world. We are very pleased to invest in an innovative market leader, and we look forward to pursuing additional growth opportunities in partnership with Jason and the Vital Insights management team.”
Bregal Sagemount makes control and non-control investments of $15 million to $150 million in companies active in the following sectors: business services, software and technology, information and media, financial services, and healthcare. The firm makes both equity and/or junior debt investments and has $500 million in committed capital. Bregal Sagemount is based in New York, NY (www.bregalsagemount.com).
“This investment will allow us to continue on the path towards global expansion and solidify our footing as the market leader of customized CEM solutions for the world’s best brands,” said Jason Tryfon, President & CEO at Vital Insights. “Developing a user-friendly and highly advanced CEM platform for tracking and improving the satisfaction of a company’s customers is instrumental to the future of customer loyalty and retention.”