Show Media, a provider of transportation-based digital marketing networks, has received a mezzanine debt investment from BNY Mellon-Alcentra Mezzanine Partners. Show Media will use the proceeds from the transaction to fund the expansion of its digital networks into new markets.
Show Media is a provider of transportation-based digital marketing networks. With media properties ranging from traditional out-of-home advertising to place-based digital networks designed to target specific audiences, Show Media provides its customers with unique, transportation-based marketing campaigns. Show Media’s customers include Microsoft Bing, AT&T, Ray-Ban, HTC, and Lionsgate Films, among numerous other Fortune 100 companies. In 2011, Show Media was ranked #6 on Inc.’s list of the 500 Fastest Growing Companies in America with a three-year growth rate of 11,749%. The company has been included on this list for three consecutive years. Show Media is based in New York (www.showmedia.com).
BNY Mellon-Alcentra Mezzanine Partners provides non-control capital to middle market companies to assist with acquisitions, product launches, buyouts, and other corporate initiatives. The firm invests from $7 million to $40 million in companies with EBITDAs of $5 million to $50 million. Investment types include subordinated debt, unitranche facilities, and preferred and common stock. BNY Mellon-Alcentra Mezzanine Partners is the U.S. direct investment division of Alcentra NY, a majority-owned subsidiary of The Bank of New York Mellon Corporation, and is based in New York (www.mezzanine.alcentra.com).
Petsky Prunier, led by Sanjay Chadda and Norm Colbert, served as exclusive financial advisor to Show Media. Petsky Prunier is an investment bank serving the marketing services, interactive advertising, advertising & promotion, digital media, software & information, marketing technology and specialty media and out-of-home industries. The firm is based in New York (www.petskyprunier.com).
The mezzanine financing was the second transaction Petsky Prunier has advised Show Media on in the past year. In November 2011, Petsky Prunier advised Show Media on the divestiture of its Taxi Top advertising division, including its New York City and Miami taxi media assets, to VeriFone Media, a division of VeriFone Systems.
© 2012 PEPD • Private Equity’s Leading News Magazine • 8-24-12