The Riverside Company Acquires The Promotional Specialists
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The Riverside Company Acquires The Promotional Specialists

The Riverside Company has acquired The Promotional Specialists, a supplier of promotional products for a wide variety of brand-oriented clients, as an add-on to existing portfolio company Pareto.

Promotional Specialists focuses on promotional products for consumer promotions, trade incentive programs, product launch initiatives, direct marketing support programs, employee reward programs, and sponsorship and community events. The company is based in Toronto (www.tpscan.com).

Pareto Corporation is a shopper marketing company that provides marketing services such as in-store messaging, promotions, merchandising, and incentives in a range of industry sectors. The company is based in Toronto (www.pareto.ca).

“The Promotional Specialists bring to Pareto a diverse list of blue-chip customers in a broad array of industries,” said Partner Kristin Newhall. “The acquisition strengthens Pareto’s already impressive suite of services. TPS has a hard-won reputation for quality and outstanding service, and this combination will serve clients well.”

Working on the transaction with Ms. Newhall from Riverside were Vice President Scott Bogard, Senior Associate Mark Donnelly, Associate Alex Goins and Operating Partner David Gold.

The Riverside Company is a private equity firm focused on the smaller end of the middle market (“SEMM”). Riverside specializes in investing in SEMM companies (those valued up to $200 million) and partners with management teams to build companies through acquisitions and value-added growth. Since 1988, the firm has invested in 290 transactions with a total enterprise value of more than $6 billion. The firm is headquartered New York with additional offices in Atlanta, Chicago, Cleveland, Dallas, Los Angeles, San Francisco, and London (www.riversidecompany.com).

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